Management/Marketing

Associate Faculty Member Dr. Zachary Sisler Achieves AACD Accreditation

We’re thrilled to announce Associate Faculty Member Dr. Zachary Sisler as an credentialed Accredited Member in the American Academy of Cosmetic Dentistry (AACD). Dr. Sisler joins an elite groups of dental professionals who have successfully completed the Accreditation process in the AACD.
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Four basic core principles to doing it right

My Dad always used to say, If you are going to do something, do it right. I think many of us came to The Dawson Academy like I did to do it right. We started by taking the core curriculum lecture and hands-on courses and followed those with more topic specific courses. We proceeded along […]
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Creating the foundation for Complete Dentistry in your practice

by Laura Wittenauer DDS I hear many dentists ask, “Where do I start and how do I get my team members to buy into the process?” In my experience as an Assistant Faculty member at the Comprehensive Exam and Records course, here’s what I have found to be five important concepts to help answer this […]
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The hygienist is a KEY team member in educating patients.

by Joanne Schultz RDH We were in the clinic on the second day of our Hygiene course and one of the hygienists said to me, “You are to me like Dr. Dawson is to the doctors!” Besides being one of the best compliments I have ever received, it also underlines a real need in every […]
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Increasing the Predictability of Anterior Restorations

by Leonard A. Hess, DDS • Associate Faculty Member • The Dawson Academy Every clinician is on a constant journey. We all must continuously learn and hone our craft. Every year thousands of dentists trust the Dawson Academy to help them on their path. One topic that interests many restorative dentists is anterior indirect restorations, […]
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Why Your Practice Needs Internet Marketing

By Brian Burns I President of AdsNext Internet Promotion Solutions The Internet is no longer the future, the Internet is today. If your practice isn’t online, you are missing thousands of potential patients. According to the Pew Internet & American Life Project, a majority (61%) of American adults go online for health information.1 Some 17 […]
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Surefire Marketing Tips to Grow Your Business

What Makes Your Practice Special or Different? As a student of The Dawson Academy, you’re well aware of the many benefits of complete dentistry. The questions that begs asking, however, is this: Do your patients know the benefits of complete dentistry? Certainly, you now know that teeth are just a part of the overall masticatory system, […]
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Creating a Vision for Your Dental Practice

If you don’t know where you’re going, how will you know when you get there? As our country’s leaders have told us repeatedly, we are in uncharted territory.  Now, more than ever, it is essential to have a clear vision of who you are, where you’re going and how you want to get there. A […]
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Measuring Success. Life of Personal and Professional Balance

One of the more common errors that dentists make, which can have serious consequences in the long run, is believing that success is determined by the amount of money they make. In reality, financial security is certainly nice; however, it isn’t the only yardstick for measuring success. In fact, one of the principal tenets of complete […]
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Why Peter Dawson is so Thankful to be a Dentist

As the approaching holiday season signals the closing weeks of another year it seems to trigger that annual time for reflection on the things that are really important in our lives.  Isn’t it amazing that the things that are most important to us are those things that money can’t buy. As my age brings me […]
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