managing a dental practice

Continuing Dental Education in Esthetic Restorative Dentistry

Due in part to interest created by popular television series promoting “the smile make-over”, as well as numerous magazine articles and advertisements about smile design, increased patient awareness of cosmetic dental procedures has significantly increased production revenues of dental practices. According to the American Academy of Cosmetic Dentistry, many patients today are willing to spend […]

A Creative Way to Market Your Dental Practice

With a down economy everyone is feeling the effects, including my practice. And while not losing patients, some people weren’t able to come in as regularly, leaving room for more patients. We thought about advertising, but that would be paying strangers to send us strangers and our thought was that we would rather have friends […]

Creating a Vision for Your Dental Practice

If you don’t know where you’re going, how will you know when you get there? As our country’s leaders have told us repeatedly, we are in uncharted territory.  Now, more than ever, it is essential to have a clear vision of who you are, where you’re going and how you want to get there. A […]

Measuring Success. Life of Personal and Professional Balance

One of the more common errors that dentists make, which can have serious consequences in the long run, is believing that success is determined by the amount of money they make. In reality, financial security is certainly nice; however, it isn’t the only yardstick for measuring success. In fact, one of the principal tenets of complete […]

Why did I say that? It’s not what I meant!

By Larry M. Guzzardo, author of, “Powerful Practice” and “Getting Things Done” Have you ever finished talking with a patient and wished you could take back everything you said, replacing the words with something that sounded better?  Why do we get tongue-tied when patients ask questions we know how to answer but are unable to […]

5 Steps to Creating an Effective Dental Team

by Kimberly Daxon, DDS Whether you have an existing practice or you are purchasing a new practice, the choice to implement Complete Dentistry principles is life-changing. In the dental course, Functional Occlusion From TMJ to Smile Design, Dr. Dawson talks about the formula for a successful practice: Know how to solve your patients’ problems Develop […]

The Keys to Daily Patient Prep for Complete Dentistry

A football team huddles before every play.  They get on the same page and hit the line playing their individual roles towards a common goal. Can you imagine if they did not do this? Or did it off the cuff or if the play did not have enough detail or omitted key data altogether? What […]

Maintaining Optimum Dentistry in the Current Economy

The last two years have probably been the toughest that dentistry has seen in a very long time.   I don’t think that there are many of us that haven’t felt at least some effect of the recession that has plagued the country.  One wise practice management consult said to me (maybe while doing his Jack […]

7 Key Elements in Dental Practice Advertising

It is often difficult deciding on what to include in advertisements for your complete care practice. Regardless of what type of marketing you are doing, whether it is a newspaper ad, a direct mail postcard, or an email, there are 7 key elements to always include when it comes to marketing your dental practice.

What Complete Dentistry means to you, your staff and your patients

To me:  INTEGRITY My grandmother once told me “Integrity is the key to a good life.”   Perhaps that is why so many of us are drawn to The Dawson Academy and its teachings about Complete Dentistry. The Dawson Academy has had the most profound influence on me, both personally and professionally, than any other dental […]