Study Club Day

0Weeks0Days0Hours0Minutes

Until Study Club Day!

The Overview

When

Thursday, March 16, 2017
8:00am – 5:00pm

Where

Clearwater Beach, Florida
at the Opal Sands Resort

Cost

FREE
for active Study Club Members.

Not a current Dawson Study Club Member? 
Learn more about the many benefits of Dawson Study Club Membership and if there is a club near you!

2017 Speakers

 
Dr. Andrew Cobb
Dr. Peter Dawson
Dr. Michael Verber
Dr. Scott Finlay

Schedule

TimePresentationSpeaker
7:30 am – 8:00 amBreakfast & Registration
8:00 am – 8:30 amWelcome & Study Club UpdatesDrs. Matt Wolfe & Michael Verber
8:30 am – 9:45 amAttract New Patients And Grow Your Practice Using Social Media MarketingBy Jack Hadley
9:45 am – 10:00 amBreak
10:00 am – 12:00 pmWhat Now, My Patient Has a RED Joint?
(An overview on how to treat the TMD patient)
By Dr. Andrew Cobb
12:00 pm – 1:00 pmLunch
1:00 pm – 1:30 pmWhat NOT to Say to a New PatientDr. Peter Dawson
1:30 pm – 2:00 pmImplant Controversies: Myths, Mysteries, and MonstersDr. Michael Verber
2:00 pm – 2:30 pmThe Use of Therapy Dogs in the Treatment of Dental AnxietyDr. Micah Westmorland
2:30 pm – 3:00 pmAdvanced Photography Skills and Image ManagementDr. Scott Finlay, FAGD, FAACD
3:00 pm – 3:15 pmBreak
3:15 pm – 4:30 pmStudy Club ChallengeDr. Michael Verber
4:30 pm – 5:00 pmCase Review with Faculty (optional)

Scroll down to read presentation descriptions.

Hear What Attendees Had to Say…

Dr. Harry McCool

What a glorious day!  I agree with Dr. Cranham; was better than I expected, and I had high expectations coming in. Topic were extremely pertinent to my every day practice of dentistry.

Dr. Harry McCoolAtlanta Study Club
Dr. Brent Blaylock

I loved the excitement and engagement of the faculty in the study club challenge.  The pace and length of the presentations was great.  The day was well planned and executed.

Dr. Brent BlaylockDurham Study Club
Dr. Christel Westmorland

Loved all the lectures and the fact that they were short in duration and loaded with excellent content that I could use on a daily basis at my practice.

Dr. Christel WestmorlandEast Tennessee Study Club
Dr. Thomas Valo

We share common goals.  Meeting together encourages me to work out details that have not been incorporated.

Dr. Thomas ValoMotor City Study Club

Accommodations

Opal Sands Resort

Location:
Clearwater Beach, Florida

Special Rate:
$299 per day plus $5 Resort Fee

Dawson Study Club Day Location

2017 Presentation Descriptions

Attract New Patients And Grow Your Practice Using Social Media Marketing

Progressive practices use social media marketing to attract new patients, raise top-of-mind awareness and referrals, decrease attrition, increase case acceptance, and strengthen patient relationships. But effective social media isn’t something you “have”—it’s something that you “do”! Remarkable, share-worthy social media content helps with your complete digital marketing strategy—including SEO. Social media is no longer an adjunct to some other marketing plan. How do you navigate and benefit from this dynamic environment with the limited amount of time and resources you have to spend on marketing?

Learning Objectives:

  • Understand the ways practices attract new patients using Facebook.
  • Start creating the 5 types of content that engage your audiences.
  • See how social media and reviews affect SEO.
  • Modify proven, successful campaigns for use in your own practice.
  • Learn how to “sell” dental services without selling.
  • Clear action items you can implement immediately.

About the Speaker:

Jack Hadley teaches social media marketing to MBA students at Brigham Young University’s Marriott School of Management in Provo, Utah. He is also a founding partner at My Social Practice, an agency that provides social media marketing ideas, content, strategy, and support to dental practices worldwide. Jack is an award-winning copywriter and former ad agency Creative Director who is frequently asked to address dental groups about digital marketing strategies and social media effectiveness.

What now, my patient has a RED joint?

(An overview on how to Treat the TMD Patient)

As we proceed through our journey of complete dentistry and begin to fully evaluate patients, we will begin to find patients with TMD related symptoms. Successful outcomes with these patients are achievable.

Learning Objectives:

  • Understand the pathway for proper diagnosis of TMD
  • Specify treatment for the most common causes of TMD

About the Speaker:

Read more about Dr. Andrew Cobb.

What NOT to say to a new patient

Your first impression for a new patient is critical. This TED style talk will discuss some of the most common mistakes that many offices make in what they say to a new patient. We will also discuss some alternative approaches that have stood the test of time.

Learning Objectives:

  • Identify what words work with patients
  • Understand what words to avoid and why
  • Learn pearls for patient communication

About the Speaker:

Read about Dr. Peter Dawson.

Implant Controversies: Myths, Mysteries, and Monsters

The last two decades have witnessed more innovation and growth in implantology than in any other dental discipline.   However, conflicting opinions remain on when, where, and how dental implants can best be utilized.  While implants have become the standard of care for replacing missing teeth, ideal outcomes can only be achieved by investigating the unresolved controversies.

Learning Objectives:

  • Understand the key differences between implants and teeth and their effect on restorative choices.
  • Gain insight into opposing implant perspectives to facilitate better treatment planning decisions.
  • Learn the risks and benefits associated with novel techniques and protocols.

About the Speaker:

Read about Dr. Michael Verber

The use of therapy dogs in the treatment of dental anxiety

For many year dogs have provided unique services for their human companions.  The presence of a well trained dog in the dental office can have dramatic positive effects on apprehensive patients.

Learning Objectives:

  • History of service dogs
  • Training of dental therapy dog
  • Therapeutic outcomes in our office

About the Speaker:

Read about Dr. Micah Westmorland.

Advanced Photography Skills and Image Management

Diagnostic Dental Photography is more than just pictures of teeth.   Advanced photography skills can put your case documentation in the most favorable light possible to:

  • Bring the living clinical presentation to the lab technician’s bench top
  • Managing and viewing the images to insure consistency in communication
  • To marque the results you are able to achieve to assist patients in understanding the potentials of  a smile for patient considering these types of treatment.

About the Speaker:

Read about Dr. Scott Finlay, FAGD, FAACD 

Dawson Study Club Challenge

The Dawson Study Club Challenge is a case competition to encourage our members to share cases and recognize those among us who are practicing quality, complete care. The challenge takes place each year during Study Club Day & the Annual Alumni Retreat.

Each contestant will have 5 minutes to present their case. Contestants are to digitally present their case using The Dawson Academy’s powerpoint or keynote presentation template. Slides can be added to display additional information as long as the overall general format is followed and the presentations are kept to 5 minutes in length.