Study Club Day

Progressive practices use social media marketing to attract new patients, raise top-of-mind awareness and referrals, decrease attrition, increase case acceptance, and strengthen patient relationships. But effective social media isn’t something you “have”—it’s something that you “do”! Remarkable, share-worthy social media content helps with your complete digital marketing strategy—including SEO. Social media is no longer an adjunct to some other marketing plan. How do you navigate and benefit from this dynamic environment with the limited amount of time and resources you have to spend on marketing?

Learning Objectives:

• Understand the ways practices attract new patients using Facebook.
• Start creating the 5 types of content that engage your audiences.
• See how social media and reviews affect SEO.
• Modify proven, successful campaigns for use in your own practice.
• Learn how to “sell” dental services without selling.
• Clear action items you can implement immediately.

About the Speaker:

Jack Hadley teaches social media marketing to MBA students at Brigham Young University’s Marriott School of Management in Provo, Utah. He is also a founding partner at My Social Practice, an agency that provides social media marketing ideas, content, strategy, and support to dental practices worldwide. Jack is an award-winning copywriter and former ad agency Creative Director who is frequently asked to address dental groups about digital marketing strategies and social media effectiveness.

(An overview on how to Treat the TMD Patient)

As we proceed through our journey of complete dentistry and begin to fully evaluate patients, we will begin to find patients with TMD related symptoms. Successful outcomes with these patients are achievable.

Learning Objectives:

• Understand the pathway for proper diagnosis of TMD
• Specify treatment for the most common causes of TMD

About the Speaker:

Read more about Dr. Andrew Cobb.

Your first impression for a new patient is critical. This TED style talk will discuss some of the most common mistakes that many offices make in what they say to a new patient. We will also discuss some alternative approaches that have stood the test of time.

Learning Objectives:

• Identify what words work with patients
• Understand what words to avoid and why
• Learn pearls for patient communication

About the Speaker:

Read about Dr. Peter Dawson.

The last two decades have witnessed more innovation and growth in implantology than in any other dental discipline.   However, conflicting opinions remain on when, where, and how dental implants can best be utilized.  While implants have become the standard of care for replacing missing teeth, ideal outcomes can only be achieved by investigating the unresolved controversies.

Learning Objectives:

• Understand the key differences between implants and teeth and their effect on restorative choices.
• Gain insight into opposing implant perspectives to facilitate better treatment planning decisions.
• Learn the risks and benefits associated with novel techniques and protocols.

About the Speaker:

Read about Dr. Michael Verber

For many year dogs have provided unique services for their human companions.  The presence of a well trained dog in the dental office can have dramatic positive effects on apprehensive patients.

Learning Objectives:

• History of service dogs
• Training of dental therapy dog
• Therapeutic outcomes in our office

About the Speaker:

Read about Dr. Micah Westmorland.

Diagnostic Dental Photography is more than just pictures of teeth.   Advanced photography skills can put your case documentation in the most favorable light possible to:

• Bring the living clinical presentation to the lab technician’s bench top
• Managing and viewing the images to insure consistency in communication
• To marque the results you are able to achieve to assist patients in understanding the potentials of  a smile for patient considering these types of treatment.

About the Speaker:

Read about Dr. Scott Finlay, FAGD, FAACD