Course Description

Communicate stress-free

In an ideal world, your patients will ask you for the correct treatment, the treatment that best fits their problem, instead of opting for the cheapest solution available. In this world, both the patient and the dentist are left happy and satisfied with a job well done.

Primespeak will help you achieve this goal, removing the stress of “selling” treatments from your life as a professional.

Optimum treatment acceptance

Primespeak enables you to help your patients make informed decisions. You will be focused on educating them about their current condition and the best options available. This will enable them to make informed decisions without feeling pressured into a specific course of action.

This counter-intuitive method will remove the need for sales-like conversations and take the stress of failure out of your patient communication. The result is a stress-free bond of trust between you and your patients.

Become the best dentist you can be

Primespeak focuses on helping you communicate effectively to your patients so your days practicing dentistry end in satisfaction and fulfilment. Your work will be appreciated and your patients will be happy.

It may sound like a dream right now, but once you’ve visited Primespeak Seminar, you’ll have the power to make this a reality.

Learn how to present treatment options and get your patients to make informed decisions while building trust and long lasting relationships.

Take the plunge

Join dentists around the world who are happily practicing optimal dentistry. Kick off your joumey with the 2-day Primespeak Seminar and you will never be selling dental treatment to your patients again.

Learning Objectives

  • Two rules of ethical dentistry
  • 5 Laws of Patient Behavior
  • Communication zones
  • Trust busters
  • Strategic thinking
  • The New Patient Exam sequence
  • Tools for the Pre-clinical discussion
  • Techniques for the Clinical exam
  • Creating ownership
  • A new approach for giving options

Course Information

Tuition: $2500 for Doctors, $795 for Treatment Coordinators*
(20% discount for alumni & study club members – contact The Academy for coupon code)

CE Credits: 14

Class Hours: Day 1 & 2  – 8:00 a.m. to 5:00 p.m.

Target Audience: General Dentists, Treatment Coordinators*

Recommended Prerequisites: None

*Treatment coordinators must be accompanied by dentist; only 1 Treatment Coordinator allowed per dentist.

Upcoming Course Dates

There are no scheduled course dates at this time.

Hear What Past Attendees Say About This Course

This course will completely change the way I practice dentistry and communicate with patients.  The tools and skills Primespeak gave me are ones that I can implement in the office right away. I am excited to be able to go back to work and see treatment acceptance rates go up!

Dr. Christine Han

Primespeak takes the pressure out of case presentation. Their system of communicating with and obtaining information from the patient about their concerns is well organized. My job is much easier as I just present the options and the patient makes the decision they prefer.

Dr. Kamron Monroe

I thought that the Primespeak seminar was outstanding!! Concepts that are easy to implement to have a no pressure situation when presenting treatment plans to patients. I followed the concepts today with a treatment plan presentation and the patient accepted!!! Love it!!!

Dr. Dino Mantis

Prime Speak provides the foundation of the co-discovery examination and communication that is essential in a fee for service practice as well as an insurance based practice where the dentist wants the very best for their patients.

Dr. Charles Varipapa


The Dawson Academy is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. The Dawson Academy designates this activity for 13 credit hours continuing education credits.