Taking Dental Insurance Out of the Decision Making Equation

One of the tips that I would recommend is changing your vocabulary when you talk to patients regarding insurance.

One of the things that we hear quite often is something like this: “This is what your insurance will cover.” I would like you to change that to, “This is what your insurance provides a benefit for.” So changing your attitude or mindset, especially with your team when it comes to discussing insurance, is very beneficial for to getting the insurance out of your practice.

So for example, if you’re presenting a treatment plan, one of the things that you could say is, “This is what we expect as a benefit from your insurance.” Remember, insurance is a benefit. It’s not a dependency. By saying it in such a way, you are taking the insurance out of the equation and relaying the information directly to the patient.

Another tip is to use the word reimbursement.

Reimbursement reflects the benefit specifically. In other words, “This is what we would expect your insurance to reimburse you.” When you say it that way, the patient thinks of it as a benefit. In other words, when the patient pays for a service, this is what they will get back. Think of your insurance as a coupon. It’s a benefit that reimburses you for your services.

Want to hear more tips regarding dental insurance? Click here to watch the dental insurance roundtable webinar hosted by The Dawson Alumni Association.

Photo by Roman Mager on Unsplash