Building, Managing, & Marketing the Complete Care Practice

Building, Managing, & Marketing the Complete Care Practice

What you will learn

A complete care dental practice not only requires technical skills, but also a new set of business and marketing skills to attract the patients who are seeking the treatment you can provide. In this module Dr. Cranham will focus on 10 steps to create, communicate, and deliver the message of Complete Care Dentistry throughout your entire practice.

Meeting Goals/Objectives

• Review and assess the Complete Dentistry Fly-wheel in your practice
• Creating a practice vision that works throughout every area of your practice
• Describe the 10 Steps of Congruency for Complete Care practice success
• Identify key areas in your practice that need improvement

Pre-Meeting Prep & Handout

Have participants bring their practice vision (if they have one) and any examples of marketing they currently use, or like for discussion.

Printout the handout for this module so each participant has their own copy.

Part 1

Part 2

Part 3

Part 4

Discussion Points/Questions

1. What are some of the things you are doing to grow your practice, and attract the types of patients you would like to work on?
2. What are some of the challenges you are facing with installing a complete examination process into your practice?
3. What are some of the best ways you can let your patients and your community know about how your practice is special?

CE Codes Breakdown

• CE Credits Awarded: 2
• COURSE SUBJECT CODES & HOURS: #550 (1L, 1P)
  (L) Lecture
  (P) Participation/Discussion/Hands-On

The Dawson Academy is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. The Dawson Academy designates this activity for 2 continuing education credits. 

Course creation date: 1October2018
Expiration date: 1October2021

Instructor:

John Cranham, DDS
Clinical Director
The Dawson Academy