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The Two Rules for New Patient Phone Calls

You only get one chance to make a first impression, so you have to make sure to get it right when a new patient calls. I have two general rules for talking to patients on the phone. The first rule is be positive. And, of course, this means answering the phone with all the proper […]

What is Complete Dentistry?

There’s a way to practice dentistry that’s predictable, profitable, and provides an extremely high level of personal and professional satisfaction. There’s no magic to it. Even in a world that pushes us or tries to push us towards doing usual and customary dentistry, if you take the time to dedicate yourself to learning the aspects […]

How to Get Restorative Cases From Specialists

Have you ever wondered how you can get the specialist to refer more patients to your practice? Well, here are a few tips that I think can help you. First of all, I want you to call the specialist that you want to work with. Call them up, and set up an appointment to meet […]

Dangers in diagnosing the pocketbook

Let’s talk for a minute about a financial issue, diagnosing the pocket book or maybe another way of looking at it is X-raying the wallet. I think we all have a little bit of preconceived ideas when we meet other human beings. We kind of size them up by the way they look, the way […]

Creating Exceptional Trust with Patients

How important is it to your practice that patients trust you? Perhaps it’s best to think about this by asking, “What’s the impact on your practice when patients don’t trust you?”

The Dawson Academy is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

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