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The Dawson Academy

How to Create Exceptional Website Content (With Little Effort)

Guest: Virginia Bussey, Director of Marketing at The Dawson Academy
Release Date: August 2017

Whether it’s online or offline, content is king when it comes to marketing. Content is your vehicle for explaining:

  • What to expect when visiting your office
  • Your unique training, knowledge and skills
  • Conditions and treatment options
  • And more!

Writing content can be difficult and time consuming, and chance are you’d rather be spending time on clinical dentistry. So how do you do create exceptional content without spending thousands of dollar or hours? 

During this webinar, Virginia shared tips and tricks she’s discovered while producing hundreds of blog articles for The Dawson Academy. 

From this webinar, you will discover:

  • Why great content is so important to your business 
  • Resources and tools you already have (and may not be using) 
  • Tricks for easily and painlessly creating great content 
  • How to select topics to write about 
  • Where you should be sharing this content 

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The Dawson Academy is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

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