The Dawson Academy

How to Get More Patients to your Website

Brian Burns, Ads NextBy Brian Burns, President, Ads Next

After developing a website for your business it is important for users to be able to find your website on the internet.  What is the point of having a website if no one can find it?  So how do you get found on the internet?  The best way to get a consistent amount of visitors to your website is through Search Engine Optimization (SEO).

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (organic or algorithmic) search results. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site.

Optimizing your website will allow users to find you, help you stand out from your online competition and guarantee that you will get web traffic.  Increasing traffic to a website means more potential customers and more potential sales for your business.

  1. Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.
  2. Fill in your tags. The two most important tags are Title and Description b/c that’s what is displayed on the search results.
  3. Get other sites to link back to you. This is one of the most important of the 100 factors Google considers when ranking sites
  4. Create a blog and post often. This can help you get links.

Register for free tools. We recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap www.xml-sitemaps.com, and adding your business to Google’s Local Business center.

Scholar Study Club

For Dawson Scholars Graduates

The Dawson Academy is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

Request More info

Pick your location