The last two years have probably been the toughest that dentistry has seen in a very long time. I don’t think that there are many of us that haven’t felt at least some effect of the recession that has plagued the country. One wise practice management consult said to me (maybe while doing his Jack […]
It is often difficult deciding on what to include in advertisements for your complete care practice. Regardless of what type of marketing you are doing, whether it is a newspaper ad, a direct mail postcard, or an email, there are 7 key elements to always include when it comes to marketing your dental practice.
What’s your vision in 2014? As 2013 comes to a close and 2014 approaches, I encourage you to spend time in reflection and planning. Get a pad of paper and a pen to answer these questions: List your priorities: personally and professionally. What do you want to accomplish in 2014? Think in terms of what […]
Shortly after taking off from Tampa en route to Atlanta last week, the pilot announced that air traffic control was rerouting us due to typical July stormy weather; we would be turning West towards Tallahassee and approaching Atlanta from the West rather than the East.
If you are anything like me (and most of our faculty), you like your gadgets and apps. I’ve got my smartphone, tablet, computer and an apple TV just to name a few. And of course, each of those devices have all kinds of apps on them. These devices and apps help make my life easier […]
What comes to mind when you think about marketing a dental practice? Do you think of postcards, TV commercials, phone books, or radio ads?
Patients love having dental coverage and employers compete for employees by subsidizing these benefits; all the while insurance companies profit handsomely connecting everyone through networks. Every single dental practice is affected by 3rd party dental benefit plans on a daily basis and this subject is the focus of many questions The Dawson Academy faculty receive […]
Having had the advantage of more than 60 years in dentistry, I’ve had an opportunity to see the long-term differences that result from different attitudes about what it means to have a successful practice.
At one point or another in your career, you’ll likely have a patient that was treated by another dentist who made some sort of mistake.
Implant Dentistry has been a huge topic, especially as of recent. You can’t pick up a dental publication without seeing multiple articles surrounding the topic. Statistics show that Implant Dentistry can actually be the highest production per hour procedure and have the greatest lifetime financial opportunity for your practice. So why leave that opportunity to […]
Can women have a thriving career and still be a great mother and wife (if they choose to be, of course)? This has been a hot question over the past few years in the business world. With the growing number of women going into dentistry, it should also be a topic we, as women, discuss […]
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
