How to Decrease Broken Appointments through Dental Hygiene CE

“It’s just a cleaning!”  I have heard this phrase uttered many times by patients over the years.   And for many years, I also believed it to be true.   It wasn’t […]

7 Key Elements in Dental Practice Advertising

It is often difficult deciding on what to include in advertisements for your complete care practice. Regardless of what type of marketing you are doing, whether it is a newspaper […]

Dentistry Challenges Around the Globe

Within the last two weeks, we have had dentists from Japan, Russia, Sweden, Denmark and Australia attend The Dawson Academy’s Dental Classes.  When talking about the challenges they face, the […]

How to Market a Dental Practice

By: Virginia Bussey As if practicing great dentistry wasn’t enough, you are now having to take time to figure out how to bring in new business to your practice. And […]

The Most Important Question to Ask Yourself in 2013.

What’s your vision in 2014? As 2013 comes to a close and 2014 approaches, I encourage you to spend time in reflection and planning. Get a pad of paper and […]

The Either/Or Rule

Early in my career with The Dawson Academy I attended Pete’s course, How To Put Your Practice In The Top 10%.  During his presentation Pete showed a picture of his […]

Course Correction: Is Your Dental Practice On Track?

Shortly after taking off from Tampa en route to Atlanta last week, the pilot announced that air traffic control was rerouting us due to typical July stormy weather; we would […]

How to Market Your Complete Care Dental Practice

What comes to mind when you think about marketing a dental practice? Do you think of postcards, TV commercials, phone books, or radio ads?

Webinar: Dental Insurance Roundtable

Patients love having dental coverage and employers compete for employees by subsidizing these benefits; all the while insurance companies profit handsomely connecting everyone through networks. Every single dental practice is […]